Our story began with India’s personal quest for gentle, sensitive skin-friendly solutions amidst a world full of products that caused irritation. Fueled by this struggle, she started crafting product formulas at the age of 14, determined to develop products that were effective and non irritating for her eczema prone skin. We handcraft each product with care, utilizing a harmonious blend of natural ingredients, herbs, and extracts. Rooted in a desire for inclusivity, our formulations are tailored to celebrate the diverse beauty of kinky, curly, and coily textures.

As we’ve grown, our products have become a reflection of those around us—a celebration of the many forms Black hair takes. Whether your hair is worn in a fro, locs, pixie cut, waves, fades, silk press, braids, or buss downs, we are committed to educating our community on how to care for their hair and creating products that honor the unique, diverse nature of Black hair in all its glory.